Homepage Design & Layout

Glossary of homepage elements for
Developing a useful and effective homepage

â–º Detailed outline of homepage products/services

â–º PRODUCTS – The items that are available for purchase on an e-commerce website.

â–   Featured products – A regularly rotating selection of products purchasable from the homepage, including (but not limited to) holiday or seasonally priced products, clearance, discounted or discontinued products, recommended or best-selling products, etc. Design aesthetics should be considered when placing featured products on the homepage. Keep your layout symmetrical, and take advantage of white space to ensure a professional presentation.

â–    New products – Products that have been recently added to the website. Many websites have a navigational link to a page dedicated to new products.

â–    Specials – Products that are specially priced for blowout sales. Many websites have a navigational link to a page dedicated to specials.

â–º SERVICES – The services that are available for hire on an e-commerce or service resource website. Design aesthetics should be considered when featuring services on the homepage. Keep your layout symmetrical and organized while taking advantage of whitespace to ensure a professional presentation.

Selecting the right product(s) or service(s) to focus your internet business around isa very important decision. In fact, it's quite possibly the single most important decision you'll make for your company.

Extensive research should be done prior to finalizing your product or service line in your business plan. There are many things to consider, such as supply & demand, competition, pricing and your knowledge of the product or service and its specific industry.

You're going to need to know what words consumers are using to search for what you are considering, along with what they expect as far as information, service and customer relations are concerned.

Do your due diligence, and choose wisely.